Lara is an experienced writer, editor and social strategist having spent over a decade working for major global publications, as well as national newspapers and brands in the lifestyle, travel, music and consumer goods sectors. She specializes in spearheading social strategies for brands, while focusing on developing best practices related to content, engagement and social governance. Her work has been featured in ELLE Canada, the National Post, the Globe and Mail, Best Health, Canadian Living, FASHION magazine and more.